As Lead Product Designer, I built the strategy behind Orange Apron Media’s self-service advertising platform — identifying the gaps in supplier workflows, designing scalable UX patterns and design systems, and driving AI-enabled adoption org-wide. The work grew self-service advertising to $300M+ in two years and now powers thousands of suppliers launching campaigns independently via Orange Access.
Figma, Adobe Creative Suite, Power BI, Tableau, Jasper AI, HTML5, CSS3, JavaScript
Lead Product Designer, Growth Strategy
Creative Strategy, Creative Production, Online Advertising, and Creative Marketing
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